Loomio
Thu 20 Nov 2014 1:43PM

MAKING VIDEOS VIRAL

DP Daniel Pinchbeck Public Seen by 6

From Matt Koval, a Youtube Exec and comedian:

  1. Shareability (example: First Kiss 82 million views)

Ways to increase shareability:

Be relatable
Be topical
Be valuable - provide tangible value (like a tutorial)

  1. Make it a Conversation
    Speak directly to audience - check in with them
    Russell does this

  2. Interactivity
    Involve audience in process
    (Lizzie Bennet Diaries - example)

Epic Rap Battles - audience votes

"Versus" format - who won?

  1. Consistency Strong recurring elements Schedule Personality (Jenna Marbles example)

Define a format: organize from type or topic
(Example: Bad Lip Reading NFL)
Voice/tone consistent

  1. Targeting
    Clearly defined audience?
    Focus on particular group
    (The Guild - for World of Warcraft fans)

  2. Sustainability
    If the audience loves it, can you make more of it?
    (Your Grammar Sucks - Jacksfilms - example)
    The Fine Bros - Shoot at least 3 episodes in a row

  3. Discoverability
    Will the content get found through search?
    Is it trending or evergreen?
    Russell's Zellweger video

  4. Accessibility
    Can every episode be appreciated by a brand new viewer?
    Phillip DeFranco

  5. Collaboration
    Feature guest stars?
    One of fastest ways to grow audience

  6. Inspiration
    Does the idea come from a place of genuine interest?

(example - MadeYewLook)
7.

CA

Carlen Altman Thu 20 Nov 2014 7:25PM

@danielpinchbeck thank you, these Youtube best practices are great!!!!

@danielpinchbeck @tennessee I love the idea of 'rewarding' people with a badge. Those badges could 'add up' and we could have a part of our website where we give a 'shoutout' to the names of the people who have done the most actions.!

BS

becky stark Mon 24 Nov 2014 7:13AM

@danielpinchbeck @tennessee @Carlen
these are great thank you!

the first kiss video was quite a magical phenomenon, it was made for our friend's fashion company and she is very consistent & has great integrity in her work & i think it is a great example of the power of simplicity and the magic of true heartfelt sharing. also of the power of fashion! it was a fashion video! i think all of our videos should be fashion videos.