Project: Guerrilla Manifesto/Petition

On the call today, we agreed on the idea of formulating a viral manifesto to further the #BuyTwitter cause as the buyout remains in the news cycle and channel that energy toward the longer-term cooperative.
I proposed a manifesto for Twitter users calling for a say, and co-ownership, as Twitter evolves to a new ownership structure. I'm not sure #BuyTwitter is the right framing. Maybe #WeAreTwitter or something like that. The hope is that we could get lots and lots of Twitter users to sign the manifesto and show our strength.
@arminsteuernagel1 usefully suggested that we could also have people who own shares of the company acknowledge their support and perhaps offer proxies to the cause. @tommcdonough rightly warned that we need to be careful of legal issues in doing so.
@tristancopleysmith has expressed interest in creating an accompanying video, which I think would be fantastic.
What else? Does someone feel inspired to start drafting, or offering ideas for those who do?
Slack channel: #manifesto

Rosen Dimov Sun 9 Oct 2016 10:59AM
Could I get an invite please?

Nathan Schneider Sun 9 Oct 2016 8:18PM
@rosendimov can you share your email. Until we figure out the auto-invite system, we need your email to invite you.

Poll Created Sat 8 Oct 2016 3:51PM
Is this manifesto draft headed in the right direction? Closed Sun 9 Oct 2016 7:50PM
It seems like we think that draft is headed in the right direction. Great!
Take a look at this sketch of a manifesto and let us know what you think:
https://slack-files.com/T2JLJFUH1-F2LU3S8P5-3324745441
And join the #manifesto channel in Slack.
Results
Results | Option | % of points | Voters | |
---|---|---|---|---|
|
Agree | 100.0% | 12 |
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Abstain | 0.0% | 0 | ||
Disagree | 0.0% | 0 | ||
Block | 0.0% | 0 | ||
Undecided | 0% | 238 |
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12 of 250 people have participated (4%)

Brendan Denovan
Sat 8 Oct 2016 4:03PM
I like the style and tone very much. Where or how would you like to receive suggestions? Please add me to slack when you can bdenovan@canada.coop

Timothy A McDonald
Sat 8 Oct 2016 4:05PM
This is fantastic. I would suggest adding to Change.org and can see if WSJ, NYT and HuffPost will publish it.
Tom McDonough
Sat 8 Oct 2016 9:36PM
I've made a few comments elsewhere.

Joshua Vial
Sun 9 Oct 2016 12:11AM
love it

john gieryn
Sun 9 Oct 2016 12:14AM
Tone is ++good. If possible to have a check box for "I'm a current shareholder & would like to know how I can support", I highly recommend (why miss the opportunity?).

Alanna Irving
Sun 9 Oct 2016 12:19AM
This is great. I can imagine it going viral on Twitter already.

Karun Cowper
Sun 9 Oct 2016 4:40AM
Please add me to slack convo - karun777@gmail.com.
Great stuff! :)

Alvaro Solache
Sun 9 Oct 2016 10:09AM
Cool

Devin
Sun 9 Oct 2016 5:50PM
Fantastic voice and direction!
Tom McDonough Sat 8 Oct 2016 3:52PM
Here is Washington, DC, I have access to SEC regulators. I suggest we don't go public with the manifesto until we get some legal advice. Once I have a definite candidate to discuss this with, I will bring that meeting to a vote.

Nathan Schneider Sat 8 Oct 2016 4:02PM
I think this is an extremely good point, Tom. Thank you. We definitely don't want to run afoul there. We'll definitely make sure to get the proper advice when we're harmonizing the legal structure with the public-facing rhetoric. There's definitely a danger of improperly advertising a security.
Tom McDonough Sat 8 Oct 2016 3:57PM
Nathan: Never used Slack. Do I need to start an account? Or can you authorize me to join the team?

Nathan Schneider Sat 8 Oct 2016 4:06PM
I just sent a Slack invite to your email address.
Rebecca Garnett Sat 8 Oct 2016 5:29PM
Love the momentum here, great going. I like #WeAreTwitter - it seems to fit the tone better. I agree, we need to consider the international aspect of Twitter users. I could translate the final draft into French and German if that helps. Can you add me to slack too? hi.rebecca@gmail.com.

Nathan Schneider Sat 8 Oct 2016 6:24PM
Just invited @rebeccagarnett and @arminsteuernagel1 to slack. Still trying to get the auto-invite tool working.

Josef Davies-Coates Sat 8 Oct 2016 9:26PM
@ntnsndr overall love the manifesto draft but not sure this sentence adds any value:
" And if this doesn't pan out, don't worry; our cooperative is cooking up other plans for bringing democracy to the internet, whether the internet's profiteers like it or not."

Nathan Schneider Sat 8 Oct 2016 9:41PM
Thanks, @josefdaviescoates. To me the value of that statement is to indicate that our efforts are beyond just Twitter. I think we need to indicate (basically to potential supporters) that we realize this is a longshot and we're developing a longer-term plan.
Do you have a suggestion for another way to convey this?

Josef Davies-Coates Sat 8 Oct 2016 9:54PM
I think it was mostly the slightly confrontational tone of that sentence that didn't sit well with the bulk of the document that made it seem out of place.
You're a far more experienced wordsmith than I, but perhaps just mention something about the "platform asset-acquisition co-op" plans being cooked up?

Nathan Schneider Sat 8 Oct 2016 9:59PM
Cool, that's helpful. Yeah, I'll try to tone down the ambiguous threat:)

Josef Davies-Coates Sat 8 Oct 2016 10:05PM
perhaps just tweak this:
"One of the most hopeful things about this campaign, in my view, is that it’s a chance to flex our thinking and organizing around the ambitious idea of co-owning a major platform utility. Whatever becomes of Twitter, I hope we can work in a way so that we’re better equipped for this kind of possibility in the future."
As you wrote on the nice onboarding page you knocked up http://internetofownership.net/2016/10/04/a-guide-to-buytwitter/

Nathan Schneider Sat 8 Oct 2016 10:05PM
How about this: "But Twitter is only the start; our cooperative is cooking up other plans for bringing democracy to the internet, too."

Nathan Schneider Sat 8 Oct 2016 10:06PM
Okay! "But Twitter is only the start, a chance to flex our thinking and organizing around the ambitious idea of co-owning a major platform utility; our cooperative is cooking up other plans for bringing democracy to the internet, too."
Tom McDonough Sat 8 Oct 2016 9:34PM
I left a comment on the Slack page. Also:
"We the undersigned, some of whom are TWTR owners already, have opted to join ___ Cooperative and lead the transition. We hope etc."
Another comment: The Manifesto is directed to Twitter, Inc. and @timothyamcdonald has suggested posting it at various websites.
I'm not familiar with Medium or IoO, but the transition from a manifesto to Twitter to asking users to sign up should be less confusing. Perhaps just a simple link with a call to action at a different document. I'm sure you web folks can ace this. Be ready to handle 500,000 sign-ups.
On the options: a simple support statement with collection of contact info (and # of shares) will speed up this first stage. A proper contract will require time & legal expenses.

Josef Davies-Coates Sat 8 Oct 2016 10:15PM
Definitely better imho. The "bringing democracy to the internet" stuff never really done it for me, but I'm just a pedant so can always find something so probably best ignored half the time :P

Nathan Schneider Sun 9 Oct 2016 12:40AM
Totally, @coopchange. I was intending that kind of checkbox. Making it more explicit now.

Poll Created Sun 9 Oct 2016 8:01PM
We need a hashtag for this campaign. Shall we stick with #BuyTwitter? Closed Tue 11 Oct 2016 7:01PM
It seems that we are somewhat divided, but that there is a general consensus toward using both #WeAreTwitter and #BuyTwitter.
Since the Guardian article came out, we've been organizing under the language of #BuyTwitter. That seems to have captured people's attention. Now, as we prepare the next phase of the outreach campaign, we face a question about whether to keep it.
Pros: Consistency, and it's a call to action.
Cons: It's a bit transactional, and it sounds expensive.
Others have made suggestions of other hashtags, including:
- #WeAreTwitter
- #TwitterIsUs
- #IAmTwitter
- #TwitterCoop
- #ShareTwitter
What do you think? If you want to stick with #BuyTwitter, choose "agree." If not, say in your comment what you'd prefer.
Results
Results | Option | % of points | Voters | |
---|---|---|---|---|
|
Agree | 45.0% | 9 |
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Abstain | 50.0% | 10 |
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|
Disagree | 5.0% | 1 |
|
|
Block | 0.0% | 0 | ||
Undecided | 0% | 230 |
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20 of 250 people have participated (8%)

Josef Davies-Coates
Sun 9 Oct 2016 8:11PM
don't have a strong view either way I guess in many ways makes sense to keep using #BuyTwitter but I also note that #WeAreTwitter is already being used more. Perhaps use both?

Brendan Denovan
Sun 9 Oct 2016 8:28PM
#BuyTwitter still seems useful and brazen.
Woobie Tuesday
Sun 9 Oct 2016 10:33PM
I prefer #CoopTwitter b/c it sounds more applicable to our agenda. #BuyTwitter sounds corporatist--what it seems to me we're trying to avoid. I am admittedly a bit sensitive to corporatism, though and am open to whatever the group chooses. :thumbsup:

Peter Tregilgas
Sun 9 Oct 2016 11:52PM
My view is always - state the obvious!

Karun Cowper
Mon 10 Oct 2016 3:24AM
Yer I like the boldness of #BuyTwitter and straight forward starting point into a larger more nuanced conversation with all the tweeps.

Tristan Copley Smith
Mon 10 Oct 2016 12:34PM
Agree with @Josef: we should use #BuyTwitter alongside #WeAreTwitter -- problem with JUST #BuyTwitter is people on Twitter use it for various sales promos and talking about Twitter stock. #WeAreTwitter is thus a "cleaner" hashtag...:-)
Matthew Cropp
Mon 10 Oct 2016 2:37PM
Agree with the use #buytwitter and #wearetwitter in parallel

john gieryn
Mon 10 Oct 2016 3:13PM
#BuyTwitter + #WeAreTwitter sounds good.
Tom McDonough
Mon 10 Oct 2016 4:16PM
Purely personal, but I like #LetsOwnTwitter
http://shirewwifi.blogspot.com/2016/09/twitter-users-lets-convert-twitter-to.html
Rebecca Garnett
Mon 10 Oct 2016 5:42PM
I think Josef is right, it could be nice to use them together - l can already see the tweet "#WeAreTwitter so let's #BuyTwitter" 😉
Rafa Font
Mon 10 Oct 2016 5:54PM
I liked the argument "state the obvious"

Nathan Schneider
Mon 10 Oct 2016 6:05PM
After seeing the wise responses of others, I'm starting to lean back toward #WeAreTwitter as the main manifesto hashtag, along with #BuyTwitter as a corollary. #WeAreTwitter is positive, inclusive, and open-ended, which is what we need.

Joshua Vial
Mon 10 Oct 2016 6:07PM
#BuyTwitter has a shelf life, #WeAreTwitter doesn't - I support the idea of #WeAreTwitter as primary and #BuyTwitter as secondary

Mel Fuller
Mon 10 Oct 2016 9:05PM
- #WeAreTwitter
- #BuyTwitter

Suresh Fernando
Mon 10 Oct 2016 11:09PM
The framing and hashtag that makes the most sense to me is #WeAreTwitter. To me this is movement not specifically about structure... although we are offering a different structure. This is about embracing a different relationship with a platform.
Octavia Nasr
Tue 11 Oct 2016 12:17AM
- #WeAreTwitter because it's catchy and inclusive. It has a touch of activism and it's not intimidating. 2. #BuyTwitter should stay as an anchor because it brought us together and many will keep using it anyway.
Sophie Jerram
Tue 11 Oct 2016 1:29PM
Just keep with it for now
Sophie Jerram
Tue 11 Oct 2016 1:31PM
Just keep with it for now and bring in #wearetwitter as well

Nathan Schneider Sun 9 Oct 2016 8:26PM
@josefdaviescoates from what I gather #wearetwitter has only been used publicly once, though we have been using it internally for a few days.

Josef Davies-Coates Mon 10 Oct 2016 7:30PM
Only used once?!? there are loads of #WeAreTwitter tweets (which is what you link to yourself, so I'm really confused as to how/why you only see one tweet there when there a loads?!? - do you mean only been used once in this specific context? I guess you must)
I looked at both WeAreTwitter and BuyTwitter on hashtagify and WeAreTwitter scores higher on popularity of use, see http://hashtagify.me/hashtag/wearetwitter and http://hashtagify.me/hashtag/buytwitter

Tom Ladendorf Mon 10 Oct 2016 11:10PM
Joining late here... #BuyTwitter is catchier but somehow doesn't convey the democratic aspect of this. But I'm having trouble coming up with something that does... #WeAreTwitter is closer, but seems ambiguous. Also, @ntnsndr -- can I get a Slack invite? tom@ladendorf.com
Sophie Jerram Tue 11 Oct 2016 1:29PM
Why don't we use what's known and morph it as it grows.... (I have to say that deciding on names or memes is one of the hardest group decisions - i've sat through many Loomio discussions on this subject ) - the better way is to choose the least offensive option. For me it's the one that's already known. #wearetwitter is great too so it can be an addition.
#Twitterco-op 'reads' as 'twitter coop' IE a place for birds!

John Richmond Wed 12 Oct 2016 1:05PM
I like both #BuyTwitter and #WeAreTwitter. Once we've bought it we really are Twitter. Like the thought ful comments

Alanna Irving Thu 13 Oct 2016 2:29AM
As @sophiejerram said, naming discussions can be a huge energy sink. They are the biggest bike shed conversations for a lot of Loomio groups. I'd warn against spending too much time on this. Seems like the top two hashtags can both be used, and then if this thing gets enough traction we can have a 'proper' branding workshop or messaging working group down the line.

Poll Created Thu 13 Oct 2016 1:37PM
Can we blast this on Monday? Closed Fri 14 Oct 2016 1:27AM
Yeah let's do this.
Every day that passes is another day that the prospect of a Twitter sale goes by without our option on the table. I think we need to run this initial publicity campaign very soon. I propose we do so on Monday, October 17. That means:
- A finished manifesto (see the current version here)
- A website with a functioning petition system (@kirstenlambertsen)
- An accompanying video that points to the website (@trizcs)
- A press release and a press list to send it to (anyone?)
What do y'all think? Anything else that needs to be done? How comfortable are we with moving forward?
Results
Results | Option | % of points | Voters | |
---|---|---|---|---|
|
Agree | 100.0% | 15 |
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Abstain | 0.0% | 0 | ||
Disagree | 0.0% | 0 | ||
Block | 0.0% | 0 | ||
Undecided | 0% | 233 |
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15 of 248 people have participated (6%)
Tom McDonough
Thu 13 Oct 2016 1:58PM
I think we are close to articulating our financing proposal. If anyone has (or wants to make) a comment, please go to #financing_strategies on the Slack project Buy Twitter.

Johnny Haeusler
Thu 13 Oct 2016 1:59PM
Yes, please.

Timothy A McDonald
Thu 13 Oct 2016 2:22PM
If we are ready, let's set up a Thunderclap and start getting people ready to spread the word on Monday. If you are unfamiliar with Thunderclap, it sends one prepopulated tweet when you agree to the campaign. https://www.thunderclap.it/

Josef Davies-Coates
Thu 13 Oct 2016 6:59PM
assuming that is all ready to go by monday, yes... the momemtum generated by the press seems to be waning so let's strike while the iron is hot :smiley:
Danny Spitzberg
Thu 13 Oct 2016 7:24PM
I'm 110% in for blasting this Monday (AND Tuesday, when people pay more attention to the Internet). However, my friendly amendment is that first prepare an easy path for people to get involved (e.g., see tweet > visit site > sign up 4 emails > act)

Thomas Euler Thu 13 Oct 2016 2:47PM
In order to get this done we need help in the department of PR & media outreach. Notably (but not limited to) tech and business media for starters. Preferably we'd have a diverse set of people for the media outreach. Established relationships would be superb obv.
If you have a background in comms and/or can suggest people who qualify: please join the #communications channel on Slack! :) #spreadtheword

Nathan Schneider Thu 13 Oct 2016 3:54PM
@timothyamcdonald the Thunderclap is a good idea. Want to start organizing that in #communications on Slack? I'm happy to join.

Josef Davies-Coates Thu 13 Oct 2016 6:57PM
just to mention, most of the thunderclaps I've been involved with or have run didn't really work too well :-/
I''m pretty sure that in at least one case, when I was trying to raise awareness about an event I was organising, that the amount of time and effort it took signing people up to the thunderclap would've been much better spent just spreading the about the event and pointing people directly to the ticket page rather than to the thunderclap which then sent people to the ticket page.
And, after finally signing everyone up (this was when thunderclaps were still all or nothing, which it seems they mostly aren't anymore) and the thunderclap went out there was no discernible uptake in tickets sales at all :-/
Although I also note Loomio did one in the past, so perhaps @alanna could share her experiences about that if she knows anything about it?
Also, if we are going to do one, probably best to go pro so we actually able to export all the supporters email addresses (and so be able to contact them again), but that costs $650 and I'm not sure who would want to splash out that amount at this stage?

Alanna Irving Mon 17 Oct 2016 10:12AM
We had an OK experience with Thunderclap, but as you said our direct outreach was way more effective (and media coverage). So I'd advise not focusing much energy on a Thunderclap but instead just get people to share the link directly. Most important thing is to be very clear about which link we want everyone to share, and help people out with some pre-written tweets and facebook posts to use.
Danny Spitzberg Thu 13 Oct 2016 7:29PM
I second @josefdaviescoates' comments on Thunderclap - they tend to be ineffective when used in isolation, without a path to and through it. For example, I was moved by Shaun King's op-ed's about a nation-wide boycott, and promptly signed up and posted about it (https://www.facebook.com/danbann/posts/10157581009695217). I was even more moved by the Movement for Black Lives pledge http://action.movementforblacklives.org/pledge which I'm sure many of you have seen, too.
Tom McDonough Thu 13 Oct 2016 9:55PM
Is there anyone who can translate the Manifesto to:
Spanish
German
Chinese
etc.?

Johnny Haeusler Fri 14 Oct 2016 4:07PM
I can work on German with @thomaseuler1 - just need a GO on Slack when we have a final version.
Tom McDonough Fri 14 Oct 2016 4:10PM
Can anyone do a Spanish version?

Sam Toland Sat 15 Oct 2016 3:13PM
Can someone point me to the final english edit of the manifesto? :)

Brendan Denovan Sat 15 Oct 2016 4:04PM

Johnny Haeusler Sat 15 Oct 2016 4:40PM
First German version: https://buytwitter.slack.com/files/johnnyhaeusler/F2PR8FWTB/Manifesto__German_version_
Needs tweaking and polishing, but it works. Will work on it again tomorrow if no-one else jumps in. I'll also do the bits at the end.

Johnny Haeusler Mon 17 Oct 2016 2:20PM
As a side note: In Germany, Thunderclap is – in my experience – not a thing at all. Don't know about other European countries.

Poll Created Tue 18 Oct 2016 10:27PM
Are you going to help us spread our petition everywhere in the universe at 12:30 pm PT on Wednesday? Because that's when we launch. Closed Wed 19 Oct 2016 3:01PM
Okay, the time has come. Spread the word!
Send people here: wearetwitter.global
Use this hashtag: #WeAreTwitter (plus #BuyTwitter if you want)
RT this: https://twitter.com/internetowners/status/788824485231144960
Go!
We'll post details of the link, social media sharing, etc.
Results
Results | Option | % of points | Voters | |
---|---|---|---|---|
|
Agree | 100.0% | 13 |
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Abstain | 0.0% | 0 | ||
Disagree | 0.0% | 0 | ||
Block | 0.0% | 0 | ||
Undecided | 0% | 235 |
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13 of 248 people have participated (5%)

Nathan Schneider
Tue 18 Oct 2016 10:27PM
I'm so in!
Tom McDonough
Wed 19 Oct 2016 12:53AM
Ready to spread the alarm

Kirsten Lambertsen
Wed 19 Oct 2016 1:35AM
Woooooot!
Stephen Dotson
Wed 19 Oct 2016 10:50AM
I like helping Nathan spread good ideas and stories.

Kirsten Lambertsen Wed 19 Oct 2016 1:35AM
I'd be grateful if you'd ping in Slack, as well, to help us remember :)

Poll Created Thu 20 Oct 2016 3:25AM
We need thousands more signatories on the petition. Millions, really. Closed Thu 20 Oct 2016 6:02PM
How are you going to help?
wearetwitter.global.
Results
Results | Option | % of points | Voters | |
---|---|---|---|---|
|
Agree | 100.0% | 7 |
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Abstain | 0.0% | 0 | ||
Disagree | 0.0% | 0 | ||
Block | 0.0% | 0 | ||
Undecided | 0% | 242 |
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7 of 249 people have participated (2%)

Nathan Schneider
Thu 20 Oct 2016 3:28AM
I'm tweeting far and wide and reaching out to media contacts encouraging them to cover this.

Wolfgang Maehr
Thu 20 Oct 2016 3:46AM
I've tweeted out to the influencers that I know in the hope that they will spread the word further.

Eric Doriean
Thu 20 Oct 2016 4:33AM
Am pushing on both Twitter and Facebook. Sent first tweet to user with a million + Twitter followers. Would suggest others do that too. Would be awesome to get big twitter users behind it
Amelia Rose Khan
Thu 20 Oct 2016 4:35AM
Putting this out on irc.
Katharina Simon
Thu 20 Oct 2016 6:48AM
Organising translations for more languages

Timothy A McDonald
Thu 20 Oct 2016 10:16AM
I have shared it with the HuffPost Business editors. Will be talking with my contact at WSJ today. Also going to see if I can find a few other media contacts to see if they will write about it. Who should I direct to if they want interviews?
Tom McDonough
Thu 20 Oct 2016 12:11PM
YES. At least 1 million.
Keep it growing. Don't let up.
Nathan Schneider · Sat 8 Oct 2016 3:38PM
Well I'm not sure we're at the proposal stage. I'd like to get input and feedback on the draft before asking anyone to approve anything. But I'll try one!