Let's design a new logo!
Hey everybody I'm planning on improving upon the current adventure club logo. If anyone has suggestions or ideas of what I could do i would appreciate the suggestions. The logo would be used for...
- Clothing
- Our club Facebook page
- Posters or advertisements for our club events
- Our loomio page profile picture
The current logo has a lot going on and the colors could use some work. My goal is going to make the colors more uniform and to simplify the overall look to fit better on our site and posters.
I attached the two versions of my first concept. I personally prefer the one in color but I understand the importance of a good black and white logo also. I also decided I'd go really simple for the first concept. if its too simple or you don't think the colors or sizing of stuff is good let me know. This is my first concept after all.
I added Nathan's sketch made digitally to the original post. I think it is very promising as the bird is made after the NJ state bird and can be made very simple but still hold meaning.
I uploaded my most recent concept. I'm quite fond of this one.
Bryson Beck Fri 5 Oct 2018 11:27PM
I used GIMP to make the design but I exported them the PNG because I was worried the file type GIMP uses wouldn't be easily viewable. (I just did a PNG because the old logo was shared as a PNG)
But take a look at my first draft I updated the original post to show my designs. Let me know what you think.
Connor Sat 6 Oct 2018 12:53PM
I like the diamond frame 😀
Is the inside meant to be a sketch of the final design, or is that the look you were going for? (Not sure how I feel about the stick figure as far as a professional logo.)
Bryson Beck Sat 6 Oct 2018 2:48PM
I like the diamon frame a lot too. And I was just trying to keep it really simple for the first idea and I can get more detailed on later versions. The stick figure was intentional but I think it wouldn't be a bad idea to make him more detailed as he is basicallythe focus of the overall design. I'll get to work on making a more detailed version.
Connor Sat 6 Oct 2018 2:54PM
Okay. I guess we'll see what others think of the stick figure. How about the color palette? Are those the three you want to go with?
Bryson Beck Sat 6 Oct 2018 3:22PM
Looking at it now on loomio I think i picked a pretty dark blue. I'll probably chage that to a lighter blue. The green might also need some fiddling around with also. But I like the yellow I used for the sun. And I think keeping the clouds a solid white looks good for them.
Connor Sat 6 Oct 2018 3:55PM
Makes sense. Come to think of it, I think I like the simple line drawing better. A bit less going on. We'll see what others think - @Cass? @jonheater?
Keep posting your ideas!
Connor Mon 8 Oct 2018 8:38PM
Update: I realized the differently color sections (green lump below, yellow disc above) add additional complexity (hard lines) that the monochromatic version does not have. What if, instead of these extra line, we smoothed them out into one big vertical background gradient? Starting out green for the land below, fading smoothly into the blue sky, ending at a hint of yellow for the sun above?
Jason Kishpaugh Sun 7 Oct 2018 10:06PM
I came up with this
Bryson Beck Mon 8 Oct 2018 7:42PM
Did you make your design digitally and add it to the original post? The newest idea that was posted is really well done. I like it a lot.
Connor Mon 8 Oct 2018 9:42PM
Good render, Jason!
I still think we have more of a scene than a logo, though. Maybe breaking it out of the frame is what's necessary to keep it simple. Here's one way that could be done, with a simpler palette. Vector attached.
Connor Mon 8 Oct 2018 8:50PM
Good contributions, everybody. Opinion: since our adventures are very active, it'd probably represent us better to have the character (if we're still going with that theme) more obviously doing something intense than just sitting (or even walking). Maybe even something more akin to this picture!
Connor Tue 9 Oct 2018 3:59PM
Color emotion guide
Nathan Nunez Wed 10 Oct 2018 3:14PM
I made a line drawing with marker.
As a suggestion, maybe it could be replicated on a computer, and try different colors.
Tara Nestinger Thu 11 Oct 2018 11:58PM
this is awesome!
Bryson Beck Fri 12 Oct 2018 12:52AM
I'll remake this digitally when I get home tonight. I'll also make another verison with my own changes and share that also. Is this made after a specific bird or did you use anything as refrence? If you could share that also that would help a lot!
Nathan Nunez Fri 12 Oct 2018 2:51AM
Hi Bryson, thank you! Yes, there is a refrence photo, the bird is an American Gold Finch, New Jersey's state bird. Here is the photo
Bryson Beck Fri 12 Oct 2018 11:35PM
I made your design digitally. What do you think? I think if we simplify this it would work very well. I think the scene of a mountain or activity or such is less logo like than a minimalist design like your bird would be. If I have time this weekend I'll work what I think might be improvements to your idea.
Cassie DelToro Thu 11 Oct 2018 10:28PM
I really like this a lot!
Joe Wisneski Fri 12 Oct 2018 2:05PM
It's ugly cause I'm not the best on a tablet, but here's my concept idea
Julia Elken Fri 19 Oct 2018 2:07AM
Here's what I came up with:
Connor Sun 11 Nov 2018 3:48PM
To speed this along I went on Fiverr for some designs. Given our club information and preferred colors, these were the results.
Ignore the watermark, there's a non-watermark preview there as well. We'll get the full versions when we're done, but for now I've sent for some changes.
Connor Mon 12 Nov 2018 8:05PM
I liked the green one (posted previously) better than the red, but our officer group seemed to prefer the red one. I had the red one updated with a few more of our original elements, take a look. What do we think? Too much?
Julia Elken Mon 12 Nov 2018 8:12PM
I like it with both the backpacker and the raven. I think if you move the raven up and over a little the logo would look better.
Poll Created Tue 13 Nov 2018 6:16PM
Vote for a new logo? Closed Fri 16 Nov 2018 4:01PM
Alright everyone the time has come to vote on a new logo. We have three options that were voted on in today’s meeting. All three were submitted by @Connor. Please reference the logos in the thread. You only get one vote so use it wisely!
Results
Results | Option | % of points | Voters | |||
---|---|---|---|---|---|---|
|
Green logo with blue outline of mountains in front of sun | 80.0% | 8 | |||
|
Red logo with hiker and bird | 20.0% | 2 | |||
Red logo (just plain line drawn mountains) | 0.0% | 0 | ||||
Undecided | 0% | 20 |
10 of 30 people have participated (33%)
Julia Elken Tue 13 Nov 2018 6:21PM
I like both, but I like the red logo with the hiker and raven more.
Nathan Nunez Wed 14 Nov 2018 5:04PM
It expressed more with the addition of the sun and no hiker, leaving more to the imagination for activities. Plus, it looked good on the hoodies(Definitely with Russian text)
Connor Tue 13 Nov 2018 6:20PM
In the meeting today we went over apparel options. It looks like the green one is pretty perfect for green clothing.
Connor · Fri 5 Oct 2018 10:47PM
Haha no rush, a rough draft is fine!
Did you mean Inkscape? Or did you use The GIMP?